Know who will succeed before you hire them

Prelude gives sales leaders a structured, AI-driven interview and assessment framework built on 30 years of sales hiring research — not guesswork.

The problem

Sales hiring is broken — and expensive

Most sales leaders rely on gut instinct and recycled job postings. The result is predictable: bad hires, missed quota, and a revolving door that kills team momentum.

6–9 mo

Average time to identify a bad sales hire

3×

Annual salary is the true cost of a failed hire

46%

Of new sales hires fail within 18 months

How it works

Your process, upgraded

Prelude meets you where you are — starting with your existing job posting — and transforms it into a rigorous, predictive hiring process.

Upload your job posting

Prelude reads your existing posting and extracts the role context — sales motion, deal complexity, market stage, and team structure.

Takes 30 seconds

Get a custom interview framework

Our four-act AI interview guide is built specifically for your role — covering competency, coachability, culture fit, and career trajectory.

Assess each candidate

Score candidates against your role profile in real time. Prelude surfaces the signal — so you stop relying on who interviewed best and start predicting who will perform best.

Structured scoring

Make the call with confidence

A clean fit summary gives you and your team a shared, data-backed view of every candidate — so the hiring decision is clear, not political.

Fit summary dashboard

Built for sales leaders

Not another HR tool

Prelude is designed for the person who owns the number — not the recruiter who fills the req.

Role-specific frameworks

Every interview guide is built for your specific sales role — not a generic template that fits everyone and no one.

Structured scoring

Score every candidate on the same criteria so comparisons are fair, fast, and defensible to your leadership team.

Fit summary dashboard

A one-page candidate summary your whole team can align around — no more he-said-she-said hiring decisions.

Job posting intelligence

Upload any job posting — Prelude upgrades it into a rigorous hiring process without starting from scratch.

"The problem isn't that sales leaders don't care about hiring. It's that nobody ever gave them a system for doing it well."

— Orrin Broberg, Founder, Prelude

Know who will succeed before you hire them

Sales hiring is broken — and expensive

Your process, upgraded

Not another HR tool

Be first to know before you hire